Veronica Villafañe
A prominent latina journalist said Tuesday that democratization and digitalization have changed media by increasing competition and opportunity and by amplifying diversity of voices. Veronica Villafañe said that media are competing now, more than ever, for money, advertisers, credibility, and audience views. Companies need to produce better content in order to capture a viewer’s attention. Villafañe said that democratization has greatly influenced monetary income and expenses for media companies. Although it is now cheaper to publish content because there are less printing expenses, media companies have more money issues to worry about. She said that advertisers prefer to pay for print advertising rather than online. So digital media have to compete more for advertisers. Another issue is that media consumers today are so used to free news, they have come to expect it. Villafañe said that it is hard to support journalism when people want the content for free. Increased c